Meet the Team
Get to know your Ethos Green Power Cooperative Employee-owners
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Sales Team
Our sales team is your dedicated companion on the path to energy independence. Think of us as the ones who bring the map, the compass, and the trail mix.
Matthew Kronschnabel
Technical Sales Expert
Profile Coming Soon.
Bob Callaway
Sales Engineer | Owner
If you spot a solar system around these parts, there’s a good chance Bob had a hand in making it happen. As Ethos’ longest tenured employee, he’s witnessed the solar industry’s challenges, innovations, and opportunities—becoming a wellspring of knowledge at every stage.
Tomas Herrera
Customer Experience Integrator
Tomas orchestrates how we share our story and communicate our mission across diverse platforms and mediums. More than marketing to sell, he dives deep to build community relationships and deliver value at every stage of our customer’s journey.
Katherine Lewiston
Technical Sales Expert
As a maker, Katherine uses a hands-on approach to bringing unfamiliar ideas to life in a way that’s easy to grasp. Through her travels abroad as an educator, she has woven her curiosity, leadership, and ability to listen with her willingness to learn and connect authentically with new people.
Solar Project Managers
We pride ourselves on treating every project as our highest priority. To make that work, we enlist a crack team of individuals with diverse backgrounds to make the process smooth as a placid pond at daybreak.
Erik Amodt
Project Manager | Owner
As a former dairy farmer, Erik brings a strong work ethic and problem-solving skills to his management of complex solar designs and commercial ventures. With a 360º radius of knowledge in electrical systems and utilities, he oversees every angle of his projects with a genuine care for people and doing right by his customers.
Clovis Larson
Project Manager
Clovis brings years of experience in the field to the managing his projects with precision and practicality. His deep understanding of what works on the ground (and on the roof) allows him to navigate challenges efficiently and ensure the rhythm of his projects stay in time and completed to the highest standard.
Elizabeth Price
Project Manager
A stalwart of cooperative business models, Elizabeth honed her gift for customer service at the Viroqua Food Co-op. She brings that same dedication to community and teamwork to her role at Ethos. A former theater tech with a meticulous eye for organization, she knows that the show must go on—even when the unexpected happens.
Heat Pump Team
Our heat pump team installs your system with skill and a friendly touch, making your space cozy and energy-efficient. We keep the process simple, so you feel just as comfortable working with us as you will enjoying your new system.
Abbie Hawes
Heat Pump Specialist | Owner
Abbie leads with creativity and quest for knowledge. Her honesty and passion make her a big part of our team’s success in bringing fresh ideas to every project. She goes above and beyond for our customers, setting high standards for her team, and providing the support to reach every goal.
Dan Vilanj
Heat Pump Specialist
Dan brings his many years of experience as an entrepreneur in the construction industry to his role as a heat pump project manager. With impeccable attention to detail and quick decision making skills, he ensures that every project quietly hums along from start to finish.
Gabe Rayner
Crew Lead
Gabe embodies the spirit of a proud Driftless native: a hardworking farm boy, an avid outdoorsman, and someone who never runs from a challenge. He excels in problem-solving and played a key role in creating the heat pump department. Known as the crew’s MacGyver, he always finds a way to get the job done right.
Install Technicians
Up lifts and ladders, upon rooftops, across hillsides and through gullies—our install technicians rack, stack, fasten, frame, dig, and drive the steel, bolts, rock, and dirt that put the power of the sun in your hands.
Ethan Pedretti
Mechanical Coordinator | Owner
Ethan is the "eyes in the sky" for the install crew, a dedicated worker-owner who consistently steps up to ensure the department’s success. Starting as a crew member, he quickly developed beyond his initial role, becoming the glue of the department. Known as "the man who opens doors," Ethan is a tool and tech specialist, always finding ways to improve efficiency and support his team. Compassionate and detail-oriented, Ethan balances the big picture with the needs of his crew and customers, ensuring a smooth process from start to finish.
Finn Pennington
Roof Solar Install Lead
Finn, our seasoned crew veteran, has been electrifying the Driftless since 2020. One of Ethos’ biggest conservation advocates, his actions are carefully measured, displaying his passion for the work and attention to the finest detail. If you are getting a roof mount, you’ll find Finn running the show, delivering a product to be proud of.
Bryer Larson
Ground Mount Solar Install Lead | Owner
Born and raised in the Driftless area, Bryer has spent his whole life serving the community with a smile. A three-year employee and dedicated member-owner, he is our first in-house CDL holder and a true ground mount master! As the ground mount lead, he brings local knowledge, reliability, and a friendly spirit to every project.
Tyler McCauley
Solar Install Tech
All the way from sunny Florida, Tyler brings extensive training and education in PV along with an eagerness to continue learning. Always down to be a team player, he maintains a positive outlook paired with a great work ethic, making him a valuable asset on the crew.
Electrical Systems
The panels do all the work, but our electricians carry the load. Here is the team that makes everything come together like a confluence of winding rivers upon the Driftless.
Shane Kouba
Master Electrician | Owner
Shane is one of longest-serving owners and a trusted authority on PV systems. Having wired over four hundred installs, he consistently performs at an elite level that promises every system he touches works as intended, looks good, and will stand the test of time.
Emily Cikanek
Commercial Journeyman Electrician
Emily is the fix before the break. She keeps an eye on all our system installs from the day they go into operation. A journeyman electrician and expert at troubleshooting, her superpower is getting to the bottom of a problem and coming back up with solutions. She is our steadfast sentinel of service, ensuring your system is performing at its best.
Daniel Phillips
Journeyman Electrician
Known for his excellent communication, Dan’s jovial spirit and upbeat energy shine through, even in challenging moments—inspiring those around him to bring out their very best. Not one to rest on his laurels, Dan is always pushing to level up his game.
Katie-Mae Lamb
Electrical Apprentice
A proud mom, Katie-Mae has quickly taken flight and become a key player in identifying areas for improvement within her department. She is a natural leader committed to working in alignment with her values to grow with vision and purpose.
Cooper
Electrical Apprentice
You found me!
Office Administration
Sleek and nimble, Ethos runs a tight ship when it comes to Admin, keeping costs down to ensure we deliver the most value to our customer.
Isaac Worley
Admin Coordinator | Owner
Isaac walked into Ethos in the early days, ready to roll up his sleeves and make things happen. Since then, he’s worn every hat—from sales and project management to installation and strategic development. Now, as a leader, he’s the driving force behind our growth, ensuring we expand without ever straying from the core values that built Ethos.
Jann Veroeven
Bookkeeper
Known for her unwavering optimism, Jann lifts our spirits as well as our books. With a wealth of experience from the complex world of investments & insurance, she keeps our accounts on point. Her collaborative nature fosters trust across all our teams, making her a dependable force of enduring good in our organization.