Own Your Power
Over 600 families across southwest Wisconsin have reclaimed their energy independence with solar and heat pumps installed by our local worker-owned cooperative.
Free, no-obligation. We come to you.
Trusted Across Southwest Wisconsin
600
Solar installations completed
8
MW+ total capacity installed
12
Years in business
11
Counties served
You’re paying more for electricity every single year.
According to U.S. Energy Information Administration data, Wisconsin residential electricity rates have risen over 30% in the past decade. Xcel Energy, Dairyland Power, Vernon Electric — they all trend the same direction: up.
Every month without solar is a bill you’ll never get back. A typical Wisconsin homeowner overpays $1,200–$2,400 per year compared to what they’d spend with a solar system on their roof.
Solar panels lock in your energy costs for 25+ years. No rate hikes. No surprises. Just predictable power from your own property.
Free assessment — takes about 30 minutes on-site.
One company. Every energy upgrade your home needs.
Residential Solar
Rooftop and ground-mount systems sized for your actual usage and your actual roof — not a satellite estimate from out of state.
Commercial & Farm Solar
Lower operating costs for businesses, agricultural operations, and nonprofits across the Driftless Area.
Battery Backup
Keep your power on when the grid goes down. Pair with solar or install standalone.
Heat Pumps
Fujitsu mini-splits that heat and cool efficiently — tested and proven at -22°F.
We’re worker-owners, not salespeople.
Ethos Green Power is a worker-owned cooperative. No shareholders. No commissioned reps. Every person who shows up to your property has a stake in doing it right.
What that means for you:
- Your installer is also your company’s owner
- Decisions get made in Viroqua — not a corporate office in another state
- We’ve been here since 2013 and we’re not going anywhere
- Our prices stay competitive because we don’t have investors to pay
- 600+ installations and 8 MW+ of solar capacity installed since 2013
What is a worker-owned cooperative? →
National solar companies churn through your zip code. We live in it.
Certifications & Memberships:
- NABCEP Certified PV Installation Professional
- Focus on Energy Trade Ally
- Amicus Solar Cooperative Member
- 2025 Top Solar Contractors (Solar Power World)
- Renew Wisconsin Business Member
- Midwest Renewable Energy Association (MREA) Member
- Vernon County Energy District
- Couillard Solar Foundation
- SolarShare Wisconsin Co-Op
From first call to flipping the switch.
Step 1: Free Site Assessment
We visit your property, measure your roof or yard, review your electric bills, and design a system around your actual energy use. No cost, no obligation.
Step 2: Custom Design & Permitting
You get a detailed proposal with exact costs — no hidden fees. We handle engineering, utility paperwork, and permits.
Step 3: Installation & Activation
Our crew installs your system, coordinates the inspection, and gets you connected. Most residential projects take 1–3 days on-site.
Real results from real neighbors:
The Schippers — La Crosse County
System: 16.2kW ground-mount solar installation.
“As we started talking to the experts, we could clearly see that our electricity bill was very high…around $200 a month,” he explained. “So we kind of thought…can we get rid of $200 a month payments?”
To their surprise, the answer was yes. Monthly electric bills dropped from $210 to $18 — just the connection fee, plus about $150 in annual electricity costs.
Farmer — Vernon County
System: 23kW ground-mount solar array for corn drying operations.
Monthly electricity costs dropped from $340 to approximately $0, with summer overproduction credits covering winter usage and the monthly connection fee.
ROI: System will pay for itself in less than 6 years after incentives, with expected lifetime savings of over $110,000.
Average time from first call to activation: 8–12 weeks.
Questions we hear every week.
How much does a solar system actually cost?
A typical residential installation in southwest Wisconsin runs $15,000–$25,000 before incentives. We give you exact numbers in your free site assessment — no ballpark guesses.
Will solar work on my site? Do they need to go on the roof?
Ground-mount systems work great on Wisconsin properties with open land. We also install on garages, pole barns, and outbuildings. If solar doesn’t make sense for your site, we’ll tell you — we don’t earn commissions.
Do solar panels work in Wisconsin winters?
Yes. Solar panels actually perform better in cold temperatures. Snow slides off faster than most people expect, and Wisconsin gets enough annual sunlight to make solar a strong investment. We have 12 years of local production data to prove it.
What happens when the power goes out?
A standard grid-tied system shuts off during outages (required by law for lineworker safety). Add a battery backup system and your home keeps running independently. We install both.
How long until the system pays for itself?
Most residential systems in our service area reach payback in 8–12 years, then generate free electricity for another 15–20 years. Your exact timeline depends on your utility rate, system size, and incentives — all covered in the free assessment.
Serving 11 counties across the Driftless Area.
Vernon · Crawford · La Crosse · Monroe · Richland · Sauk · Juneau · Iowa · Grant · Jackson · Trempealeau
Based in Viroqua. On-site anywhere in southwest Wisconsin.